DOF and Shutter Speed

SHUTTER SPEED:

This one has a very fast shutter speed, as it captures a bullet that is going very fast. It is less exposed than the one with low shutter speed.

This one has a very slow shutter speed as you can tell its been very exposed by the lights of the cars. If it were a high shutter speed it would capture each individual car.

DEPTH OF FIELD:

This photo has a very shallow depth of field, as the background is blurry and the cat's head and face are in focus. The cat's head is closer to the camera, making it a shallower distance from the lens. 

This photo has a very deep depth of field as it captures everything in the photo with no blur.

OXCO Logo

Jamie Evans

Rough variations:

Final Variations:

(I'm not sure why that is bright pink, as you can see from everything else its not that intense.)

My Company:

OXCO provides 100% chromoly parts for BMX bikes. We provide frames, headsets, stems, forks, bars, etc. We target our marketing to people from 10 years old to 30 years old. Our style is that we're chill, urban, and "rad" to young people.

The Animal:

I chose the panda because it's know to be a very calm and 'chill' animal. This matches my company because we are supposed to target people that are chill and don't get mad often. My company is supposed to be layed back and easy to deal with. 

Choices:

I chose really rounded lines to form the shape of a panda head, with its tongue out. I chose thick-ish lines because it makes it look more cartoony and less elegant and rich people like. Thick lines are usually associated with cartoons, and cartoons are childish, and as you probably know, rich, elegant people are not usually very childish. They are very snobby and stubborn. I chose pink because pink is known to be tied with caring, and we want the buyer to know that we cared about our products while making them and they can trust that we worked our hardest on them. Hot pink, which is what I used, is known to be more playful and warming, so they know we're not some heartless company who don't care about their buyers. The shape of the animal is just a panda. I like how the ears, nose, and eyes are filled in, making it look very toned down and simple. I tried to add emphasis to only using pink, as I liked the colour psychology and eye-drawing factors of pink shades. I like how you can instantly look at it and know that its a panda. I used contrast in the typographic part of the logo, as it looked boring and half-done without another colour. So I changed one part of the word to hot pink, and the other colour to a lighter pink. It ended up looking nice so that is what I used.

Challenges:

I had a challenge using the pen tool, but after practicing, I ended up very good at using it effectively. 

I also had problems with nodes, but I kept trying different variations until I found what I liked, with a low node count. 

What did I learn?:

In this project I learnt how to use the pen tool in illustrator effectively to make an interesting logo. I also learnt how colours interact with each other and how to present typographic logos and pictographic logos nicely with each other.

Rough Copies

Pictographic Rough:

Typographic Rough:

Combined Rough:

vectors vs. raster

Rasters and Vectors.

Vectors use a mathematical equation to make it seem like you can zoom in infinitely into it and there will be no pixels. It most commonly used in illustrator to make logos for shirts, jackets, sweaters, etc. It is also commonly used for flash animations for videos. Vectors can be resized to any size making it easy to fit on things that are any size without turning into pixels. You can't do this in programs like photoshop, though. There are specialized programs like Illustrator that specialize in vector photos.

            Rasters can be zoomed into, and they will show many pixels that make up the photo. They are most commonly used when taking photos, and there are different numbers of pixels you can have for pictures, for example, 240p, 360p, 480p, 720p, 1080p, etc. It is also easier to tell what is happening if you are zoomed out enough. It defaults to taking rasterized photos when taking pictures. You have to make vectors, meaning you can't take a picture in vector format. Rasters are easy to acquire, you just need a camera. They are good for rich and colourful pictures.