OXCO Logo

Jamie Evans

Rough variations:

Final Variations:

(I'm not sure why that is bright pink, as you can see from everything else its not that intense.)

My Company:

OXCO provides 100% chromoly parts for BMX bikes. We provide frames, headsets, stems, forks, bars, etc. We target our marketing to people from 10 years old to 30 years old. Our style is that we're chill, urban, and "rad" to young people.

The Animal:

I chose the panda because it's know to be a very calm and 'chill' animal. This matches my company because we are supposed to target people that are chill and don't get mad often. My company is supposed to be layed back and easy to deal with. 

Choices:

I chose really rounded lines to form the shape of a panda head, with its tongue out. I chose thick-ish lines because it makes it look more cartoony and less elegant and rich people like. Thick lines are usually associated with cartoons, and cartoons are childish, and as you probably know, rich, elegant people are not usually very childish. They are very snobby and stubborn. I chose pink because pink is known to be tied with caring, and we want the buyer to know that we cared about our products while making them and they can trust that we worked our hardest on them. Hot pink, which is what I used, is known to be more playful and warming, so they know we're not some heartless company who don't care about their buyers. The shape of the animal is just a panda. I like how the ears, nose, and eyes are filled in, making it look very toned down and simple. I tried to add emphasis to only using pink, as I liked the colour psychology and eye-drawing factors of pink shades. I like how you can instantly look at it and know that its a panda. I used contrast in the typographic part of the logo, as it looked boring and half-done without another colour. So I changed one part of the word to hot pink, and the other colour to a lighter pink. It ended up looking nice so that is what I used.

Challenges:

I had a challenge using the pen tool, but after practicing, I ended up very good at using it effectively. 

I also had problems with nodes, but I kept trying different variations until I found what I liked, with a low node count. 

What did I learn?:

In this project I learnt how to use the pen tool in illustrator effectively to make an interesting logo. I also learnt how colours interact with each other and how to present typographic logos and pictographic logos nicely with each other.